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RJC Releases Two New Ads and Launches “My Buyer’s Remorse” Web Site

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Washington, D.C. (July 30, 2012) – Today the Republican Jewish Coalition (RJC) released two ads, entitled “Bruce” and “Renie“, along with the “Michael” ad previewed last week, in conjunction with the launch of the MyBuyersRemorse.com web site.

MyBuyersRemorse.com is the central online platform for the RJC’s unprecedented $6.5 million outreach effort to the Jewish community this year.

The web site will showcase a series of ads in which real people tell real stories of why they voted for Barack Obama in 2008, how they became disillusioned with him, and why they won’t vote for him in 2012.

In addition, a key feature of the site will be the ability for visitors to upload their own video testimonials and tell their personal stories of Obama buyer’s remorse.

RJC Executive Director Matt Brooks said, “There is a deep sense of disappointment and unease in the Jewish community over President Obama’s responses to our economic crisis, his foreign policy choices, and in particular his policies relating to Israel and the Middle East. Many people, including long-time Democrats, are rethinking their support for Obama in 2008 and we’re providing a platform for their voices.”

The RJC’s $6.5 million outreach campaign will encompass web ads, extensive TV ads, print ads, mail and phone efforts, and a massive grassroots campaign with volunteers on the ground in key communities.

The RJC will periodically release more ads in the coming weeks at http://www.MyBuyersRemorse.com.