RJC Releases New Ad: Say "No" to Chuck Hagel
Quotes Jewish leaders' and elected officials' concerns about Hagel's record on Israel, Iran
RJC Urges Senate to Vote No on Hagel nomination
Washington, D.C. (January 24, 2013) -- The Republican Jewish Coalition today released a web ad quoting prominent Jewish leaders and elected officials who have expressed serious concerns about Chuck Hagel's nomination to be Secretary of Defense.
The ad, titled "Say 'No' to Chuck Hagel," quotes Rep. Eliot Engel (D-NY), Sen. Joe Lieberman (I-CT), and Sen. Lindsey Graham (R-SC), as well as Abe Foxman, Rabbi Abraham Cooper, and the Washington Post editorial board. All of them find Hagel's views and record to be deeply troubling.
The ad urges viewers to call their Senators and ask them to vote "no" on the Hagel nomination.
RJC Executive Director Matt Brooks said, "Chuck Hagel's record on Israel, on Iran, and on other vital defense issues is cause for real concern. President Obama's choice of Chuck Hagel for Secretary of Defense signals a weakening commitment by the President toward Israel in his second term. We strongly oppose this nomination and we urge members of the Senate to do the same."
Click here or on the graphic below to see the ad:

Background: What They're Saying about Chuck Hagel:
Rep Eliot Engel: "It seems there is some kind of endemic hostility toward Israel, and that's troublesome for me and for a lot of other people... I think in the sensitive post of secretary of defense, those are warning bells, those are red lights." (C-SPAN, 12/21/12)
Sen. Joe Lieberman: "Chuck Hagel has consistently been against economic sanctions to try to change the behavior of the Islamist regime, the radical regime in Tehran, which is the only way to do it, short of war." (CNN, 12/23/12)
Sen. Lindsey Graham: "Chuck Hagel, if confirmed to be the secretary of defense, would be the most antagonistic secretary of defense toward the state of Israel in our nation's history." (CNN, 1/6/2013)
Abe Foxman: "Chuck Hagel would not be the first, second, or third choice for the American Jewish community's friends of Israel. His record relating to Israel and the U.S.-Israel relationship is, at best, disturbing, and at worst, very troubling. The sentiments he's expressed about the Jewish lobby border on anti-Semitism in the genre of professors John Mearsheimer and Stephen Walt and former president Jimmy Carter." (Washington Post, 12/18/2012)
Rabbi Abraham Cooper: "Whatever the context [for Hagel's "Jewish lobby" comments], the shorthand in the Middle East, Europe and online is so far gone. That terminology is really now shorthand for the worst kind of anti-Semitic mindset." (Washington Post, 12/19/2012)
Washington Post editors: "Mr. Hagel's stated positions on critical issues, ranging from defense spending to Iran, fall well to the left of those pursued by Mr. Obama during his first term - and place him near the fringe of the Senate that would be asked to confirm him." (Washington Post, 12/18/2012)
RJC Releases New Ad: Say "No" to Chuck Hagel
Quotes Jewish leaders' and elected officials' concerns about Hagel's record on Israel, Iran
RJC Urges Senate to Vote No on Hagel nomination
Washington, D.C. (January 24, 2013) -- The Republican Jewish Coalition today released a web ad quoting prominent Jewish leaders and elected officials who have expressed serious concerns about Chuck Hagel's nomination to be Secretary of Defense.
The ad, titled "Say 'No' to Chuck Hagel," quotes Rep. Eliot Engel (D-NY), Sen. Joe Lieberman (I-CT), and Sen. Lindsey Graham (R-SC), as well as Abe Foxman, Rabbi Abraham Cooper, and the Washington Post editorial board. All of them find Hagel's views and record to be deeply troubling.
The ad urges viewers to call their Senators and ask them to vote "no" on the Hagel nomination.
RJC Executive Director Matt Brooks said, "Chuck Hagel's record on Israel, on Iran, and on other vital defense issues is cause for real concern. President Obama's choice of Chuck Hagel for Secretary of Defense signals a weakening commitment by the President toward Israel in his second term. We strongly oppose this nomination and we urge members of the Senate to do the same."
Click here or on the graphic below to see the ad:

Background: What They're Saying about Chuck Hagel:
Rep Eliot Engel: "It seems there is some kind of endemic hostility toward Israel, and that's troublesome for me and for a lot of other people... I think in the sensitive post of secretary of defense, those are warning bells, those are red lights." (C-SPAN, 12/21/12)
Sen. Joe Lieberman: "Chuck Hagel has consistently been against economic sanctions to try to change the behavior of the Islamist regime, the radical regime in Tehran, which is the only way to do it, short of war." (CNN, 12/23/12)
Sen. Lindsey Graham: "Chuck Hagel, if confirmed to be the secretary of defense, would be the most antagonistic secretary of defense toward the state of Israel in our nation's history." (CNN, 1/6/2013)
Abe Foxman: "Chuck Hagel would not be the first, second, or third choice for the American Jewish community's friends of Israel. His record relating to Israel and the U.S.-Israel relationship is, at best, disturbing, and at worst, very troubling. The sentiments he's expressed about the Jewish lobby border on anti-Semitism in the genre of professors John Mearsheimer and Stephen Walt and former president Jimmy Carter." (Washington Post, 12/18/2012)
Rabbi Abraham Cooper: "Whatever the context [for Hagel's "Jewish lobby" comments], the shorthand in the Middle East, Europe and online is so far gone. That terminology is really now shorthand for the worst kind of anti-Semitic mindset." (Washington Post, 12/19/2012)
Washington Post editors: "Mr. Hagel's stated positions on critical issues, ranging from defense spending to Iran, fall well to the left of those pursued by Mr. Obama during his first term - and place him near the fringe of the Senate that would be asked to confirm him." (Washington Post, 12/18/2012)
Former Chair of Democrats Abroad in Israel Supports Romney: First time she has voted for a Republican
Washington, D.C. (October 31, 2012) -- The Republican Jewish Coalition (RJC) today launched the final ad in its "My Buyer's Remorse" campaign, featuring Bryna Franklin of Jerusalem, a lifelong Democrat and former chair of Democrats Abroad Israel. She voted for a Republican for President for the first time in her 80 years when she voted this year for Mitt Romney.
Bryna, a delegate to the 1992 Democratic National Convention and who served for years as vice chair of the Franklin County Democratic Central Committee in Missouri, explained her decision as stemming from a deep disappointment in President Obama on a range of issues.
Because of the sustained high unemployment rates, the loss of property value and the high foreclosure rates, and the fact that a large part of every dollar our government spends is borrowed from China, Bryna thinks the President's record on the economy is dismal.
She believes that President Obama's foreign policy actions have weakened America and undermined our relationships with our allies. In particular, she thinks that the President's hostility to Israel does immense harm to both Israel and the U.S.
RJC Executive Director Matt Brooks said, "Bryna has been an active and committed Democrat her whole life. But this year, like many other Jewish Democrats, she is calling on her fellow Jews across America to support Mitt Romney."
The ad is part of the RJC's $6.5 million effort to reach out to Jewish voters in Florida, Ohio, Pennsylvania, and Nevada. It is running on broadcast and cable television as a 30-second spot. A longer web version is also available.
See the TV ad here.
See the web ad here.
Bryna, a delegate to the 1992 Democratic National Convention and who served for years as vice chair of the Franklin County Democratic Central Committee in Missouri, explained her decision as stemming from a deep disappointment in President Obama on a range of issues.
Because of the sustained high unemployment rates, the loss of property value and the high foreclosure rates, and the fact that a large part of every dollar our government spends is borrowed from China, Bryna thinks the President's record on the economy is dismal.
She believes that President Obama's foreign policy actions have weakened America and undermined our relationships with our allies. In particular, she thinks that the President's hostility to Israel does immense harm to both Israel and the U.S.
RJC Executive Director Matt Brooks said, "Bryna has been an active and committed Democrat her whole life. But this year, like many other Jewish Democrats, she is calling on her fellow Jews across America to support Mitt Romney."
The ad is part of the RJC's $6.5 million effort to reach out to Jewish voters in Florida, Ohio, Pennsylvania, and Nevada. It is running on broadcast and cable television as a 30-second spot. A longer web version is also available.
See the TV ad here.
See the web ad here.
Former Chair of Democrats Abroad in Israel Supports Romney: First time she has voted for a Republican
Washington, D.C. (October 31, 2012) -- The Republican Jewish Coalition (RJC) today launched the final ad in its "My Buyer's Remorse" campaign, featuring Bryna Franklin of Jerusalem, a lifelong Democrat and former chair of Democrats Abroad Israel. She voted for a Republican for President for the first time in her 80 years when she voted this year for Mitt Romney.
Bryna, a delegate to the 1992 Democratic National Convention and who served for years as vice chair of the Franklin County Democratic Central Committee in Missouri, explained her decision as stemming from a deep disappointment in President Obama on a range of issues.
Because of the sustained high unemployment rates, the loss of property value and the high foreclosure rates, and the fact that a large part of every dollar our government spends is borrowed from China, Bryna thinks the President's record on the economy is dismal.
She believes that President Obama's foreign policy actions have weakened America and undermined our relationships with our allies. In particular, she thinks that the President's hostility to Israel does immense harm to both Israel and the U.S.
RJC Executive Director Matt Brooks said, "Bryna has been an active and committed Democrat her whole life. But this year, like many other Jewish Democrats, she is calling on her fellow Jews across America to support Mitt Romney."
The ad is part of the RJC's $6.5 million effort to reach out to Jewish voters in Florida, Ohio, Pennsylvania, and Nevada. It is running on broadcast and cable television as a 30-second spot. A longer web version is also available.
See the TV ad here.
See the web ad here.
Bryna, a delegate to the 1992 Democratic National Convention and who served for years as vice chair of the Franklin County Democratic Central Committee in Missouri, explained her decision as stemming from a deep disappointment in President Obama on a range of issues.
Because of the sustained high unemployment rates, the loss of property value and the high foreclosure rates, and the fact that a large part of every dollar our government spends is borrowed from China, Bryna thinks the President's record on the economy is dismal.
She believes that President Obama's foreign policy actions have weakened America and undermined our relationships with our allies. In particular, she thinks that the President's hostility to Israel does immense harm to both Israel and the U.S.
RJC Executive Director Matt Brooks said, "Bryna has been an active and committed Democrat her whole life. But this year, like many other Jewish Democrats, she is calling on her fellow Jews across America to support Mitt Romney."
The ad is part of the RJC's $6.5 million effort to reach out to Jewish voters in Florida, Ohio, Pennsylvania, and Nevada. It is running on broadcast and cable television as a 30-second spot. A longer web version is also available.
See the TV ad here.
See the web ad here.
Home Depot Founder Bernie Marcus Featured in New RJC TV Ad
Washington, D.C. (October 5, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads. The new ad features a conversation with Home Depot founder Bernie Marcus.
Bernie Marcus is one of the country's great success stories, the son of immigrants who became a major leader and philanthropist in the Jewish community, and a supporter of programs and institutions, from medical services and research to the Georgia Aquarium, that enhance the lives of children and families across the United States.
In the RJC ad, Bernie has an important message for the Jewish community and for the country. Bernie shares his concerns for our nation and how frightened he is by what Pres. Obama's policies mean for America, especially for our children and future generations. In particular, the lack of job creation and rising home foreclosures are limiting the American dream for millions of families.
As someone who has taken Home Depot from one store to one of the largest companies in the world, and as someone who has hired millions of people over many years in business, Bernie is in a unique position to know which policies can bring about economic growth and prosperity and how badly Pres. Obama's policies are hurting us.
The 60-second ad, part of the RJC's $6.5 million campaign, is airing on broadcast and cable television in Florida, Ohio, Nevada and Pennsylvania. A longer, 3-minute web version can be seen on the RJC web site and on YouTube.
Click here or on the image below to see the TV ad:
See more RJC television ads here and here.
Bernie Marcus is one of the country's great success stories, the son of immigrants who became a major leader and philanthropist in the Jewish community, and a supporter of programs and institutions, from medical services and research to the Georgia Aquarium, that enhance the lives of children and families across the United States.
In the RJC ad, Bernie has an important message for the Jewish community and for the country. Bernie shares his concerns for our nation and how frightened he is by what Pres. Obama's policies mean for America, especially for our children and future generations. In particular, the lack of job creation and rising home foreclosures are limiting the American dream for millions of families.
As someone who has taken Home Depot from one store to one of the largest companies in the world, and as someone who has hired millions of people over many years in business, Bernie is in a unique position to know which policies can bring about economic growth and prosperity and how badly Pres. Obama's policies are hurting us.
The 60-second ad, part of the RJC's $6.5 million campaign, is airing on broadcast and cable television in Florida, Ohio, Nevada and Pennsylvania. A longer, 3-minute web version can be seen on the RJC web site and on YouTube.
Click here or on the image below to see the TV ad:
See more RJC television ads here and here.
Home Depot Founder Bernie Marcus Featured in New RJC TV Ad
Washington, D.C. (October 5, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads. The new ad features a conversation with Home Depot founder Bernie Marcus.
Bernie Marcus is one of the country's great success stories, the son of immigrants who became a major leader and philanthropist in the Jewish community, and a supporter of programs and institutions, from medical services and research to the Georgia Aquarium, that enhance the lives of children and families across the United States.
In the RJC ad, Bernie has an important message for the Jewish community and for the country. Bernie shares his concerns for our nation and how frightened he is by what Pres. Obama's policies mean for America, especially for our children and future generations. In particular, the lack of job creation and rising home foreclosures are limiting the American dream for millions of families.
As someone who has taken Home Depot from one store to one of the largest companies in the world, and as someone who has hired millions of people over many years in business, Bernie is in a unique position to know which policies can bring about economic growth and prosperity and how badly Pres. Obama's policies are hurting us.
The 60-second ad, part of the RJC's $6.5 million campaign, is airing on broadcast and cable television in Florida, Ohio, Nevada and Pennsylvania. A longer, 3-minute web version can be seen on the RJC web site and on YouTube.
Click here or on the image below to see the TV ad:
See more RJC television ads here and here.
Bernie Marcus is one of the country's great success stories, the son of immigrants who became a major leader and philanthropist in the Jewish community, and a supporter of programs and institutions, from medical services and research to the Georgia Aquarium, that enhance the lives of children and families across the United States.
In the RJC ad, Bernie has an important message for the Jewish community and for the country. Bernie shares his concerns for our nation and how frightened he is by what Pres. Obama's policies mean for America, especially for our children and future generations. In particular, the lack of job creation and rising home foreclosures are limiting the American dream for millions of families.
As someone who has taken Home Depot from one store to one of the largest companies in the world, and as someone who has hired millions of people over many years in business, Bernie is in a unique position to know which policies can bring about economic growth and prosperity and how badly Pres. Obama's policies are hurting us.
The 60-second ad, part of the RJC's $6.5 million campaign, is airing on broadcast and cable television in Florida, Ohio, Nevada and Pennsylvania. A longer, 3-minute web version can be seen on the RJC web site and on YouTube.
Click here or on the image below to see the TV ad:
See more RJC television ads here and here.
RJC Releases New TV Ad: "Renie"
Washington, D.C. (October 30, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads in targeted swing states. In the new ad, Renie Tell, a life-long Democrat from New York, relates her personal story of Obama buyer's remorse.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
RJC Releases New TV Ad: "Renie"
Washington, D.C. (October 30, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads in targeted swing states. In the new ad, Renie Tell, a life-long Democrat from New York, relates her personal story of Obama buyer's remorse.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
$5 Million RJC Ad Buy Begins
"Buyer's Remorse" Message Launched in FL, OH, NV, and PA
Washington, D.C. (September 19, 2012) -- The Republican Jewish Coalition (RJC) today announced the release of the first in a series of television ads in targeted swing states. The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
Entitled "Michael," the ad is a shortened version of a previously-released web ad that the Washington Post called "very effective."
The RJC ads will showcase the real stories of real people such as Michael Goldstein, a life-long Jewish Democrat from New Jersey who supported Barack Obama in 2008 but won't vote for him in 2012 because of his disappointment in the President's handling of relations with Israel and his failed economic policies.
RJC Executive Director Matt Brooks said, "This ad highlights the 'buyer's remorse' felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel. These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President."
The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
See the new ad here.
$5 Million RJC Ad Buy Begins
"Buyer's Remorse" Message Launched in FL, OH, NV, and PA
Washington, D.C. (September 19, 2012) -- The Republican Jewish Coalition (RJC) today announced the release of the first in a series of television ads in targeted swing states. The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
Entitled "Michael," the ad is a shortened version of a previously-released web ad that the Washington Post called "very effective."
The RJC ads will showcase the real stories of real people such as Michael Goldstein, a life-long Jewish Democrat from New Jersey who supported Barack Obama in 2008 but won't vote for him in 2012 because of his disappointment in the President's handling of relations with Israel and his failed economic policies.
RJC Executive Director Matt Brooks said, "This ad highlights the 'buyer's remorse' felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel. These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President."
The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
See the new ad here.