RJC Releases New TV Ad: "Renie"
Washington, D.C. (October 30, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads in targeted swing states. In the new ad, Renie Tell, a life-long Democrat from New York, relates her personal story of Obama buyer's remorse.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
RJC Releases New TV Ad: "Renie"
Washington, D.C. (October 30, 2012) -- The Republican Jewish Coalition (RJC) has released the next in its series of television ads in targeted swing states. In the new ad, Renie Tell, a life-long Democrat from New York, relates her personal story of Obama buyer's remorse.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
Renie supported Barack Obama in 2008, but won't vote for him this year. She says, "I guess I fell for 'Hope and Change' ... the 'hope' is gone and the 'change' didn't happen, and I think what changed has changed for the worse." On jobs, the economy, and Israel Renie says, "We can do better than Barack Obama."
The ad will run on broadcast and cable television in Florida, Nevada, Ohio, and Pennsylvania.
Click here or on the graphic below to watch Renie tell her story.
See "Michael," the first television ad in the series, here. For more personal stories, visit http://mybuyersremorse.com.
$5 Million RJC Ad Buy Begins
"Buyer's Remorse" Message Launched in FL, OH, NV, and PA
Washington, D.C. (September 19, 2012) -- The Republican Jewish Coalition (RJC) today announced the release of the first in a series of television ads in targeted swing states. The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
Entitled "Michael," the ad is a shortened version of a previously-released web ad that the Washington Post called "very effective."
The RJC ads will showcase the real stories of real people such as Michael Goldstein, a life-long Jewish Democrat from New Jersey who supported Barack Obama in 2008 but won't vote for him in 2012 because of his disappointment in the President's handling of relations with Israel and his failed economic policies.
RJC Executive Director Matt Brooks said, "This ad highlights the 'buyer's remorse' felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel. These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President."
The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
See the new ad here.
$5 Million RJC Ad Buy Begins
"Buyer's Remorse" Message Launched in FL, OH, NV, and PA
Washington, D.C. (September 19, 2012) -- The Republican Jewish Coalition (RJC) today announced the release of the first in a series of television ads in targeted swing states. The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
Entitled "Michael," the ad is a shortened version of a previously-released web ad that the Washington Post called "very effective."
The RJC ads will showcase the real stories of real people such as Michael Goldstein, a life-long Jewish Democrat from New Jersey who supported Barack Obama in 2008 but won't vote for him in 2012 because of his disappointment in the President's handling of relations with Israel and his failed economic policies.
RJC Executive Director Matt Brooks said, "This ad highlights the 'buyer's remorse' felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel. These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President."
The ads will appear on broadcast and cable television in South Florida (Miami, Broward, and Palm Beach County markets), Ohio (Cleveland), Nevada (Las Vegas), and Pennsylvania (Philadelphia). The $5 million ad buy begins on September 19 and will continue through November 5.
See the new ad here.
RJC Launches "Obama... Oy Vey!!" Billboard Campaign in South Florida
High Traffic, Heavily Jewish Areas Targeted
Washington, D.C. (September 11, 2012) -- The Republican Jewish Coalition (RJC) announced the latest element in its Jewish outreach effort. The RJC recently launched a billboard ad campaign in South Florida. The campaign includes billboards in high traffic areas in the Jewish communities of Broward and Palm Beach counties. The ad campaign is part of the RJC's $6.5 million outreach to Jewish communities in the key swing states of Florida, Ohio, Pennsylvania, and Nevada.
The billboards feature a top RJC slogan, "Obama... Oy Vey!!" with the message underneath, "Had enough? MyBuyersRemorse.com."
MyBuyersRemorse.com (http://www.MyBuyersRemorse.com) is the online platform for the RJC's outreach effort to the Jewish community this year. The site displays a series of ads in which real people tell their stories of why they supported Barack Obama in 2008, and why they are not supporting him now. The site also allows visitors to upload their own videos and tell their personal stories of Obama buyer's remorse.
RJC Executive Director Matt Brooks said, "There is a strong sense of buyer's remorse among Jewish voters, who are disappointed and disillusioned with President Obama and the job he has done in the last 3 ½ years. We're helping those people give voice to their feelings."
Click the image below for a large PDF version of the billboard art:
Sample of billboard art
RJC billboard in South Florida
RJC billboard in South Florida
# # #
RJC Launches "Obama... Oy Vey!!" Billboard Campaign in South Florida
High Traffic, Heavily Jewish Areas Targeted
Washington, D.C. (September 11, 2012) -- The Republican Jewish Coalition (RJC) announced the latest element in its Jewish outreach effort. The RJC recently launched a billboard ad campaign in South Florida. The campaign includes billboards in high traffic areas in the Jewish communities of Broward and Palm Beach counties. The ad campaign is part of the RJC's $6.5 million outreach to Jewish communities in the key swing states of Florida, Ohio, Pennsylvania, and Nevada.
The billboards feature a top RJC slogan, "Obama... Oy Vey!!" with the message underneath, "Had enough? MyBuyersRemorse.com."
MyBuyersRemorse.com (http://www.MyBuyersRemorse.com) is the online platform for the RJC's outreach effort to the Jewish community this year. The site displays a series of ads in which real people tell their stories of why they supported Barack Obama in 2008, and why they are not supporting him now. The site also allows visitors to upload their own videos and tell their personal stories of Obama buyer's remorse.
RJC Executive Director Matt Brooks said, "There is a strong sense of buyer's remorse among Jewish voters, who are disappointed and disillusioned with President Obama and the job he has done in the last 3 ½ years. We're helping those people give voice to their feelings."
Click the image below for a large PDF version of the billboard art:
Sample of billboard art
RJC billboard in South Florida
RJC billboard in South Florida
# # #
RJC Rolls Out New Buyer's Remorse Ad: "Brad"
Washington, D.C. (August 22, 2012) -- The Republican Jewish Coalition (RJC) today released the next ad in its "My Buyer's Remorse" series, entitled "Brad."
"Brad" is an attorney who voted for Barack Obama in 2008 and even donated money to his campaign. But now he says: "I don't think we can afford another four years of an administration that thinks it can create economic opportunity and growth by taxing people into submission.... I wish I didn't have to say it, but where we are right now and the situation we are in, domestically, and in my view internationally, I think we can do better than Barack Obama."
The new video is part of an ongoing series, in which real people tell their stories of why they voted for Barack Obama in 2008, how they became disillusioned with him, and why they won't vote for him in 2012.
RJC Executive Director Matt Brooks said, "The recession, unemployment, and the lack of opportunity in this economy are serious concerns for voters this year, including Jewish voters. Candidate Obama made a lot of promises about jobs and taxes and economic growth that President Obama has failed to keep. There is an increasing sense in the Jewish community that we're on the wrong track, and the RJC is letting individuals with buyer's remorse express that to a national audience."
The new ad and previous ads in the series can be seen at http://www.MyBuyersRemorse.com.
"Brad" is an attorney who voted for Barack Obama in 2008 and even donated money to his campaign. But now he says: "I don't think we can afford another four years of an administration that thinks it can create economic opportunity and growth by taxing people into submission.... I wish I didn't have to say it, but where we are right now and the situation we are in, domestically, and in my view internationally, I think we can do better than Barack Obama."
The new video is part of an ongoing series, in which real people tell their stories of why they voted for Barack Obama in 2008, how they became disillusioned with him, and why they won't vote for him in 2012.
RJC Executive Director Matt Brooks said, "The recession, unemployment, and the lack of opportunity in this economy are serious concerns for voters this year, including Jewish voters. Candidate Obama made a lot of promises about jobs and taxes and economic growth that President Obama has failed to keep. There is an increasing sense in the Jewish community that we're on the wrong track, and the RJC is letting individuals with buyer's remorse express that to a national audience."
The new ad and previous ads in the series can be seen at http://www.MyBuyersRemorse.com.
RJC Rolls Out New Buyer's Remorse Ad: "Brad"
Washington, D.C. (August 22, 2012) -- The Republican Jewish Coalition (RJC) today released the next ad in its "My Buyer's Remorse" series, entitled "Brad."
"Brad" is an attorney who voted for Barack Obama in 2008 and even donated money to his campaign. But now he says: "I don't think we can afford another four years of an administration that thinks it can create economic opportunity and growth by taxing people into submission.... I wish I didn't have to say it, but where we are right now and the situation we are in, domestically, and in my view internationally, I think we can do better than Barack Obama."
The new video is part of an ongoing series, in which real people tell their stories of why they voted for Barack Obama in 2008, how they became disillusioned with him, and why they won't vote for him in 2012.
RJC Executive Director Matt Brooks said, "The recession, unemployment, and the lack of opportunity in this economy are serious concerns for voters this year, including Jewish voters. Candidate Obama made a lot of promises about jobs and taxes and economic growth that President Obama has failed to keep. There is an increasing sense in the Jewish community that we're on the wrong track, and the RJC is letting individuals with buyer's remorse express that to a national audience."
The new ad and previous ads in the series can be seen at http://www.MyBuyersRemorse.com.
"Brad" is an attorney who voted for Barack Obama in 2008 and even donated money to his campaign. But now he says: "I don't think we can afford another four years of an administration that thinks it can create economic opportunity and growth by taxing people into submission.... I wish I didn't have to say it, but where we are right now and the situation we are in, domestically, and in my view internationally, I think we can do better than Barack Obama."
The new video is part of an ongoing series, in which real people tell their stories of why they voted for Barack Obama in 2008, how they became disillusioned with him, and why they won't vote for him in 2012.
RJC Executive Director Matt Brooks said, "The recession, unemployment, and the lack of opportunity in this economy are serious concerns for voters this year, including Jewish voters. Candidate Obama made a lot of promises about jobs and taxes and economic growth that President Obama has failed to keep. There is an increasing sense in the Jewish community that we're on the wrong track, and the RJC is letting individuals with buyer's remorse express that to a national audience."
The new ad and previous ads in the series can be seen at http://www.MyBuyersRemorse.com.
RJC Releases New Web Ad: "Backtrack"
Ad Highlights President Obama's flip-flop on Jerusalem
Washington, D.C. (July 31, 2012) -- The Republican Jewish Coalition (RJC) today released a new web ad focused on President Obama's flip-flop on Jerusalem.
The ad, entitled, "Backtrack" highlights then-candidate Barack Obama's statements about Jerusalem being the capital of Israel and contrasts them with White House spokesman Jay Carney's inability to answer a reporter's question: "What city does this administration consider to be the capital of Israel, Jerusalem or Tel Aviv?"
RJC Executive Director Matt Brooks said, "Candidate Obama gained support in the pro-Israel community by saying, " The fact is that Jerusalem IS Israel's capital." As President, Obama has backed away from that assurance. This is another broken promise from Barack Obama, one the American people will remember in November. It's another reason why many in the Jewish community have buyer's remorse."
The ad can be seen here.
Carney: White House press briefing, July 26, 2012 Text Video (at 50:15)
Washington, D.C. (July 31, 2012) -- The Republican Jewish Coalition (RJC) today released a new web ad focused on President Obama's flip-flop on Jerusalem.
The ad, entitled, "Backtrack" highlights then-candidate Barack Obama's statements about Jerusalem being the capital of Israel and contrasts them with White House spokesman Jay Carney's inability to answer a reporter's question: "What city does this administration consider to be the capital of Israel, Jerusalem or Tel Aviv?"
RJC Executive Director Matt Brooks said, "Candidate Obama gained support in the pro-Israel community by saying, " The fact is that Jerusalem IS Israel's capital." As President, Obama has backed away from that assurance. This is another broken promise from Barack Obama, one the American people will remember in November. It's another reason why many in the Jewish community have buyer's remorse."
The ad can be seen here.
# # #
Background - quotes used in the ad:
Obama: "Jerusalem will remain the capital of Israel and it must remain undivided."
Speech to AIPAC, June 4, 2008 Text Video
Obama: "The fact is that Jerusalem is Israel's capital."
ABC News interview, July 23, 2008 Text Video
Carney: White House press briefing, July 26, 2012 Text Video (at 50:15)
RJC Releases New Web Ad: "Backtrack"
Ad Highlights President Obama's flip-flop on Jerusalem
Washington, D.C. (July 31, 2012) -- The Republican Jewish Coalition (RJC) today released a new web ad focused on President Obama's flip-flop on Jerusalem.
The ad, entitled, "Backtrack" highlights then-candidate Barack Obama's statements about Jerusalem being the capital of Israel and contrasts them with White House spokesman Jay Carney's inability to answer a reporter's question: "What city does this administration consider to be the capital of Israel, Jerusalem or Tel Aviv?"
RJC Executive Director Matt Brooks said, "Candidate Obama gained support in the pro-Israel community by saying, " The fact is that Jerusalem IS Israel's capital." As President, Obama has backed away from that assurance. This is another broken promise from Barack Obama, one the American people will remember in November. It's another reason why many in the Jewish community have buyer's remorse."
The ad can be seen here.
Carney: White House press briefing, July 26, 2012 Text Video (at 50:15)
Washington, D.C. (July 31, 2012) -- The Republican Jewish Coalition (RJC) today released a new web ad focused on President Obama's flip-flop on Jerusalem.
The ad, entitled, "Backtrack" highlights then-candidate Barack Obama's statements about Jerusalem being the capital of Israel and contrasts them with White House spokesman Jay Carney's inability to answer a reporter's question: "What city does this administration consider to be the capital of Israel, Jerusalem or Tel Aviv?"
RJC Executive Director Matt Brooks said, "Candidate Obama gained support in the pro-Israel community by saying, " The fact is that Jerusalem IS Israel's capital." As President, Obama has backed away from that assurance. This is another broken promise from Barack Obama, one the American people will remember in November. It's another reason why many in the Jewish community have buyer's remorse."
The ad can be seen here.
# # #
Background - quotes used in the ad:
Obama: "Jerusalem will remain the capital of Israel and it must remain undivided."
Speech to AIPAC, June 4, 2008 Text Video
Obama: "The fact is that Jerusalem is Israel's capital."
ABC News interview, July 23, 2008 Text Video
Carney: White House press briefing, July 26, 2012 Text Video (at 50:15)