Haaretz: Republican Jews Launch Significant $750K Ad Buy in Key Pennsylvania House Race

Ahead of the midterm elections, Jewish Democrat incumbent, Rep. Susan Wild, competes against her Jewish Republican challenger, Lisa Scheller, in one of the key races this election cycle.

By Ben Samuels, Haaretz

WASHINGTON, D.C. - The Republican Jewish Coalition is launching a major $750,000 ad buy in a competitive Pennsylvania House race, in one of the GOP's key targeted opportunities to swing a seat during the midterm elections.

The race sees the Jewish Democrat incumbent, Rep. Susan Wild, competing against her Jewish Republican challenger, Lisa Scheller, in what pundits and observers have consistently identified as one of the key races this election cycle.

"The Republican Jewish Coalition is proud to support Lisa Scheller for Congress to represent the people of Carbon, Lehigh, Monroe, and Northampton counties – an area of Pennsylvania that has been severely underserved by elitist Democrat Susan 'Wildly Out of Touch' Wild," RJC Director Matt Brooks said in a statement.

Both Wild, who converted to Judaism in 2006 and entered office in 2018, and Scheller, who speaks fluent Hebrew and mulled making aliyah and enlisting in the Israeli military when she was younger, are actively engaged in the local Jewish community. Wild has centered her time in Congress focusing on lowering prescription drug prices, is pro-choice and backs the passage of the Equality Act.

"Lisa is RJC mishpacha [Hebrew's word for family] and has been a very generous supporter and active leader at both the local and national level for years." RJC's political action committee describes Scheller, deeming her a "trailblazing business owner who has created hundreds of good-paying jobs.

The two ran a close race in 2020, where Wild won 51.9 percent to 48.1percent, though redistricting further swayed the district toward the Republican's favor. 

Wild's ad campaigns to date this cycle have attempted to highlight her representing a community with a record of being "moderate and bipartisan," warning that Scheller would pave the way for a total abortion ban with no exceptions in Pennsylvania.

"While Wild robotically spouts DC talking points that the Biden-Pelosi economy is 'booming,' the voters in Pennsylvania's 7th congressional district know that's simply not true — historic, skyrocketing inflation is hurting Pennsylvania families from the grocery store to the gas station — and politicians like Susan Wild are part of the problem," Brooks added.