RJC DELIVERED in 2024

RJC Delivered the Jewish Vote for Trump

Donald J. Trump has accomplished the greatest political comeback in US history and will be our 47th President.

The Republican Jewish Coalition's efforts contributed to his victory. As RJC National Chairman Senator Norm Coleman and CEO Matt Brooks said after the election was called, early yesterday morning:

The RJC is gratified to be part of this winning coalition, having played a significant role in support of President Trump's victory, particularly in the key battleground states. RJC raised and spent over $15MM in support of President Trump, turning out Jewish voters with an unprecedented paid media campaign and grassroots engagement deploying thousands of volunteers on the ground in key Jewish communities.

 

As we’ve said from the beginning: the Jewish vote matters, and it played a major role in delivering the Presidency for President Trump. Jewish voters from coast to coast rejected Kamala Harris and the Democratic Party due to their failure to keep the Jewish community safe, and for undermining our ally Israel as it continues to fight an existential war against Iran and its terrorist proxies.

Let's look at the numbers.

As the graphic above shows, President Trump received a greater share of the Jewish vote in 2024 nationally than he did in 2016 or 2020, and he won historic levels of Jewish support in key states.

Nationally, Trump's share of the Jewish vote rose to 32% in 2024, according to the AP/Fox News Voter Analysis Exit Poll, the highest number for a Republican presidential candidate since George H.W. Bush in 1988.

The RJC tracked down the most reliable sources for data about the Jewish vote in specific states* that helped decide the 2024 election - Arizona, Nevada, and Pennsylvania - as well as in Florida and New York. The AP/Fox News Voter Analysis Exit Poll has updated some of its numbers since yesterday, showing even better results than we quoted in the graphic above:

• In Arizona, Trump won 38% of the Jewish vote.

• In Nevada, he won 42% of the Jewish vote.

• In Florida, he won 44% of the Jewish vote.

• In New York he won 46% of the Jewish vote.

• In Pennsylvania, where the Honan Group did a specific, state-wide exit poll, President Trump won 41% of the Jewish vote.

*Many polls (including CNN) don't have a large enough sample of Jewish voters to be reliable. The AP/Fox News Voter Analysis Exit Poll is a national poll with a much larger sample size, making it possible to extrapolate data about some specific states.

What did the Republican Jewish Coalition do to deliver the Jewish vote for President Trump?

The RJC began its efforts two years ago by identifying that in 2024, Pennsylvania, Arizona, Nevada, Michigan, and Georgia that would be the top battleground states, not Ohio and Florida as we had seen in previous election cycles. The RJC began hiring staff and deploying them to do grassroots organizing and build the infrastructure for our get-out-the-vote effort.

We also continued to build on the most sophisticated and accurate Jewish voter file ever assembled, with reliable data on Jewish voters in those key states. We identified Jewish voters, how likely they were to vote for President Trump, and which issues were most important to them. We crafted informative email, text, and direct mail materials for persuadable voters. We deployed well-tested ads on cable and broadcast TV, on digital, streaming services, and on social media, targeted specifically to the voters we were trying to reach. We had thousands of volunteers who phone banked and door knocked.

Then we pivoted to a get-out-the-vote program, using that same data and those same methods to encourage our targeted voters to get to the polls. Our field staff held events, including a "Bring Your Own Ballot" barbeque in Nevada, to boost early voting. We even used an interactive texting program to get information to voters about requesting mail-in ballots or getting to their polling places.

Did the media cover RJC's efforts?

Yes, they did! In addition to the many media hits we've linked to in previous enewsletters, about our ads and our grassroots efforts, President Trump's strong numbers in the Jewish community and the RJC's work got considerable coverage.

• Breitbart's Joel Pollak reports:

President-elect Donald Trump’s victory in the 2024 presidential election was a "life-saving" victory for Jews who care about Israel, according to former White House press secretary Ari Fleischer.

 

Fleischer participated in a press briefing on Wednesday with the Republican Jewish Coalition (RJC), a group that has been pivotal in raising funds for Trump and other Republican candidates, in backing pro-Israel policies within the GOP, and in turning out the Jewish vote.

 

The RJC said, citing Fox News exit polls, that Trump had won 32% of the Jewish vote, an historically high percentage, greater than any Republican since Ronald Reagan in 1980. (The RJC said that one exit poll conducted by other networks, which showed Trump’s Jewish support at just 21%, had skipped several states with high Jewish populations and therefore had a small sample size.)

 

...RJC CEO Matt Brooks told reporters that the group had targeted ads specifically at Jewish voters, driving the consistent message that it was all right to vote for Trump, even if you had traditionally voted for Democrats.

 

One ad featured a group of middle-aged Jewish women talking in a booth at a diner and expressing their concerns about terror in Israel and antisemitic violence on college campuses.

 

The RJC had also knocked on doors in swing states, notably Nevada, which flipped Republican for the GOP for the first time since George W. Bush’s reelection in 2004, which took place in the wake of the 9/11 terror attacks.

• RJC Political Director Sam Markstein appeared today on the Varney & Co. show on the Fox Business Network to discuss the Jewish vote. (See the video here.) Sam told Stuart Varney:

Yes, those numbers you just showed [32% of the Jewish vote nationally going for Trump] represent a historic number for the Republican nominee and actually represent a historic hemorrhage of support - you have to go all the way back to the 1980s to find a Democratic nominee for President who did as poorly as Kamala Harris did in this election. You have to go all the way back to Michael Dukakis.

 

If you look at the actual battleground states as well, President Trump did even better in places like Pennsylvania, Nevada, and Arizona that delivered the presidency for him in this election.

• Andrew Bernard at JNS reports:

The Republican Jewish Coalition touted its success in convincing Jewish voters to elect Donald Trump as the 47th president of the United States through microtargeted ads directed at key swing states.

 

Speaking at a press conference on Wednesday, Matt Brooks, the group’s CEO, described the $15 million effort as “the largest campaign ever targeting the Jewish community in history."

 

"We spent a lot of money because we knew who our voters were," Brooks said. He noted that the RJC was able to reach Jewish voters directly in their homes via their smart televisions or streaming platforms.

 

"We could micro-target to the lowest level precisely who we want to see our ads based on our modeling and our data," he added. "So not only was this the biggest campaign ever, it was also the most sophisticated and technologically advanced."

 

Brooks pointed to one ad titled "Deli Talk," which features three Jewish women talking about antisemitism and Israel, as being particularly effective.

 

"We were referring to it internally as 'the permission ad,'" Brooks said. "This ad showed everybody that it’s OK to vote Trump even if you don’t particularly want to go have a beer with him or you don’t care for him. It gives you permission, especially among Jewish women."

 

The ad, which was filmed at Hymie’s Deli in Philadelphia, has 700,000 views on YouTube.

• CNN hosts and guests have discussed the RJC Victory Fund's "Deli Talk" ad on several occasions over the last two weeks. See clips here.

We Did It! 

The RJC raised and spent over $15 million in support of President Trump, turning out Jewish voters with an unprecedented paid media campaign and grassroots engagement effort, deploying thousands of volunteers on the ground in key Jewish communities.  

THANKS TO OUR EFFORTS, JEWISH COMMUNITIES ACROSS AMERICA MOVED SIGNIFICANTLY TO THE GOP.

Read our exclusive report, "2024 Case Study: RJC Delivered"

for details about what we did, how we did it, and the concrete results we delivered.

Click Here for the 2024 Case Study: RJC Delivered

RJC Volunteers Made It Happen!

We are so proud of the RJC Victory Team members who worked so hard to get Jewish voters to the polls in our battle ground states. Their efforts in Arizona, Georgia, Michigan, Nevada, and Pennsylvania made a real difference!

As RJC National Chairman Norm Coleman and RJC CEO Matt Brooks put it, in a thank you message to our volunteers:

We had thousands of volunteers who spent hours - over many months - making hundreds of thousands of targeted phone calls, door knocks, and texts. Those voter contacts were invaluable in helping us identify and target the persuadable Jewish voters in the most important battleground states in the country.

 

...Then, our intrepid volunteers on the ground ... knocked on more than 100,000 Jewish doors, connecting with potential voters and bringing them out to vote.

...As you know, the national Jewish vote for President Trump rose to 32% - a 40-year high, and a 40-year low for the Democrats. While we're still digging into the numbers in particular states, we have solid evidence of a huge spike in the Jewish vote for President Trump in Arizona at 38%, in Nevada at 42%, in Pennsylvania at 41%, and even in New York at 46%!

 

Our efforts also made a difference for some of the most contested Senate and House races in the country, including Dave McCormick's big US Senate win in Pennsylvania, Rep. David Schweikert in AZ-01, Rep. John James in MI-10, and flipping CO-08 in a critical victory for Congressman-Elect Gabe Evans, helping to deliver a Republican Majority in both chambers of Congress.

Thank you, thank you, thank you for EVERYTHING you did to make this election season such a great success. Every single thing you did truly mattered.